Johnson & Johnson
Brand Manager
Brand Manager
Janssen (Haematology)
12 month contract
High Wycombe, Onsite
Inside IR35
An exciting 12-month opportunity has become available to join a dynamic team as a Brand Manager within the Haematology Franchise.
Who are Janssen?
We’re more than 30,000 people working hard to prevent, treat, cure and stop some of the most devastating and complex diseases of our time. From heart disease to HIV, Alzheimer’s disease to cancer, we are committed to issues that touch everyone’s lives.
Main responsibilities will include:
External Environment Scanning and Networking
- Meet with and build partnerships with key external partners to develop insights on the NHS and external environment, including desk research, attend congresses etc
- Develop relationships with Leading Specialists by visiting them in the field or virtually to drive brand and company advocacy, trust, and transparency.
- Identify and develop partnership programmes with Leading Specialists, influence them to speak at events.
- Provide feedback on policy insights to Core Value Team (CVT) Lead
Strategy Development and direction (within therapy area)
- Use appropriate tools and cross-functional inputs to produce situational analysis
- Contribute to building strategy by advising on current product trends in conjunction with CVT leads
- Determine targeting and segmentation strategies.
- Map disease pathway and value pools to develop services and solutions to improve outcomes
- In a pre-launch situation:
- Lead the development of the overall market access strategy for approval by CVTL
- Support National Manager for Regional Access team in providing direction
- Producing marketing materials for Regional Access team to use i.e. Advance notification materials, funding business cases
Produce tactical business plan in collaboration with key team members
- Commission market research through internal market research dept
- Analyse primary & secondary market research and business intelligence
- Lead workshop with CVT to brainstorm solutions and tactics, produce critical success factors and key tactics to achieve success
- Present tactical plan to CVT team and European Product Managers (EPM)
- Use business tools to implement the brand plan and bring together and use market information
- Communicate issues with key team members via verbal and written communication and business meetings
Financial Business planning
- Development of Business Plan forecasts for CVT lead approval
- Produce marketing budget based on tactical plan
Setting metrics and monitoring
- Define brand metrics around specific marketing projects and supervise taking appropriate action.
- Optimally manage the marketing budget to avoid under/overspend and phase spend effectively.
- Analyse sales data to compare to forecast and adjust where vital
- Supervise market trends and propose appropriate actions to address issues
- Input into monthly forecast review meetings to manage demand forecast
Partner with EMEA to craft and influence strategies, plans and tactics
- Network with EPM’s in EMEA region functional network group and craft the region messages, co-creation, share standard methodologies, supervise progress and success
Lead marketing and sales teams
- Produce a clear direction for the Brand by sharing strategic & tactical plans for the Brand with the marketing and sales teams
- Line manage marketing team members. This may include the Marketing Assistant, Associate Product Manager and Product Manager
As a Senior Product Manager, you will have previous experience of:
- Communicating effectively and regularly with field teams and cross-functional brand team via verbal and written communication and business meetings to encourage and empower them, align their activities behind the plan and gain feedback
- Chair brand CVT meetings and supervise workstreams addressing key business issues
- Contribute to product training and conferences as subject matter authority
- Line management experience
- Coordinate implementation of tactical plans via direct and indirect channels
- Develop and project manage sales and marketing materials, non-promotional, promotional materials and marketing and communications campaigns by liaising with creative agencies and Promo material companies
- Liaise with Med Affairs to ensure all marketing activities and materials comply with current relevant guidelines
- Plan marketing mix to optimise all available channels from budget and message perspective identify and propose additional channel strategies and tactics
- Manage agency in conjunction with procurement to give best value for money
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.