Digital Marketing Manager

Digital Marketing Manager - Kenvue J&J

Location: High Wycombe, London

Duration: 12 months

Hours: 37.5 hours per week, Hybrid

We are recruiting a Digital Marketing Manager to join our vibrant Skin Health EMEA regional team and drive forward our digital-first strategy, influencer and ecommerce acceleration. This position is based in London, UK. 

This critical role will own the content strategy & the execution end-to-end for our stronghold brands, turning our science into a competitive advantage. It will also support the implementation of important digital 1st capabilities needed for our organization to excel at delighting our consumers today and in the future.

roles and responsibilities

This will involve: 

• Own and develop the EMEA regional influencer strategy, including development of tools and tactics to fuel growth to meet ambition

• Working in collaboration with local teams to deploy regional strategy in market 

• Managing the performance of Influencer activity across the region - using internal reporting tools to track both individual influencer metrics & total brand performance

• Managing Influencer platforms and being key point of contact for account management

• Responsible for the PDP/content creation & process end to end for our stronghold brands (Focus on Neutrogena & Aveeno) from strategic planning, briefing, deployment, adaptation, performance monitoring to optimizations closely working with the agency, brand teams and markets 

• Own Skin Health digital shelf reporting and action plan closely working with the brands & markets

• Ensure creative “forward-thinking basics” and science that sells best practices are implemented in our assets working closely with partner vendors like amazon, facebook and google, cXo organization and global hubs.

• Support overall Skin Health digital/ecommerce acceleration and capability building including social commerce, rating & reviews, and performance marketing. 

• Define/Optimize ways of working and processes to help future proof the organization and drive efficiency/scale 

• Identify Digital 1st/ Ecommerce opportunities and trends for business growth and recommend actionable insights from it

how to succeed

You will have a passion of Digital Marketing, ecommerce and be a digital orientated person. Strategic thinker combined with a strong bias for execution and will have a strong ability to influence and manage stakeholders. You will also bring:

• 8yrs+ Digital marketing & Ecommerce experience in a beauty/skincare environment 

• Proven experience in digital content creation (incl Amazon A+) across the industry with a successful track record. 

• Comprehensive understanding of the digital content ecosystem and how web, mobile, social, influencer, search and e-commerce channels integrate together to optimize behavior, acquisition and sales

• Hands on experience on digital campaign activation and marketing strategy required. Strong knowledge of how to select and supervise the right content format for the right channel and business needs

• Good knowledge of latest MarTech and AdTech trends and solutions, in particular in the area of Programmatic buying, SEO/SEM, Marketing Automation, Digital content management

• Tried experience on Performance marketing activation: landing development and performance tracking and optimization, UX, UI understanding, mobile performance.

• Solid understanding of analysis tools such as Google Analytics, YouTube Analytics, Facebook etc

• English proficiency is required, written and spoken. Other languages such as French, Italian and Spanish is a plus

Please note, this position will not be starting until September 2023.

you are welcome here

is working to create an inclusive environment where diverse backgrounds, perspectives, and experiences are valued and each and every one of our people feels that they belong and can reach their potential. No matter who they are.

About Kenvue

At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands – including NEUTROGENA®, AVEENO®, LISTERINE® and JOHNSON’S® – are category leaders trusted by millions of consumers who use our products to improve their daily lives.  Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes

What type of mark will you make?

Your rare talents and perspectives can make a vital contribution to creative products that improve the lives of people everywhere. At Johnson & Johnson, our company's ethical character is defined by our people. We strive to attract people with strong, positive values, and we develop, reinforce and reward those values. With good career development opportunities, we are the world's sixth largest consumer company and can demonstrate an excellent range of benefits. If our ethos is aligned to your values, then this could be the best career move you'll make.

application process

We are looking to process the first round of applications within the next 2 working days.

We do not accept applications via email. The pay rate for this role will depend on how you are paid. PAYE & Umbrella options are available (Inside IR35)

questions

If you would like some additional information about the role please contact: simone.strong@randstadsourceright.co.uk

Diversity, Equity & Inclusion

For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo.

We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences. That is why we are working to create an inclusive environment where diverse backgrounds, perspectives and experiences are valued and each one of our people feels that they belong and can reach their potential. No matter who they are. Diversity, Equity & Inclusion at Johnson & Johnson means “You Belong”.