Group Brand Manager - Wokingham (Hybrid role)

Group Brand Manager, Core Portfolio - Wokingham (Hybrid role) 

Group Brand Manager, Core Portfolio, ACUVUE®, UK/Ireland Vision Care - Wokingham (Hybrid role) 

The Company:

Johnson & Johnson is the world's most comprehensive and broadly-based healthcare Company, touching the lives of nearly a billion people every day. Our Family of Companies throughout the world compete in consumer, pharmaceutical and medical devices & diagnostics markets and have the skills and resources to tackle the world's most pressing health issues.

About Johnson & Johnson Vision: 

Take the opportunity to become part of the success story at the world’s largest and most broadly based healthcare company Johnson & Johnson.

At Johnson & Johnson Vision, we are united in our aspiration to partner with eye care professionals and help more people around the world preserve and restore sight for life. Eyesight is undervalued and under treated—and we believe that it is our responsibility to help change this. Our vision is to help people see better, connect better, live better. Our mission is to bring science and sense of sight to life through world-class innovation and customer experience. The portfolio at Johnson & Johnson Vision includes the best selling contact lens brand in the world, ACUVUE®, plus consumer eye health solutions, dry eye treatments, refractive (Lasik) and cataract products.

https://jjvision.com/

https://www.acuvue.co.uk/

The Project/Role:

This role is within the UK/IRE marketing team for JJV, a small but energetic and driven team. You will be one of a number of marketers working on the ACUVUE® master brand. You’ll be responsible for the Core Portfolio within the ACUVUE master brand – specifically our sphere contact lenses (for short and long sightedness), accounting for around 60% of net trade sales. 

Our core portfolio is a top priority for 2021 and beyond so this is a high profile and fast paced role. You will report into the Head of Marketing with direct line responsibility for a Brand Manager and an Intern. All JJV UK/IRE marketers work across both professional and consumer marketing, to both drive eye care professional advocacy, and consumer demand, for the brand.

Who you will work with:

The marketing team work closely with Professional Affairs, Key Accounts, the Sales team (Acuvue Account Managers), and the Management Team. A strong customer (retailer) focus is a crucial part of how we do business and you’ll also be a key player in a multi functional team specific to a leading UK customer in order to drive excellence in customer activation.

The role also involves working closely with the EMA marketing team on a UK lead market basis.

Purpose of the role:

• Group Brand Manager for ACUVUE®, with full accountability for the core products in the portfolio including both strategic and executional aspects:
• Full accountability to deliver in year NTS/ share targets 
• Ownership of the creation, shaping and execution the strategic business plans (both in year and longer term)
• Driving the growth of the ACUVUE® portfolio across the UK and Ireland
• Portfolio of brands in different product lifecycle stages—some with significant commercial focus, opportunities to turnaround/reshape a brand
• Opportunity to serve as one of the global lead markets in the development of new and ongoing initiatives 
• You will have experience developing and activating content & communication plans and a deep understanding of customer and retailer requirements for both consumers and professionals
• Experience of developing a team coupled with strong analytical and influencing skills, and known to work as self-directed decision-maker 
• Line Management responsibility for two direct reports (Assistant Brand Manager level or above). Coach and support team in the proficiencies outlined for their job level.

Duties and Responsibilities:

Drive performance by owning and delivering the strategic plan (annual business plan):

• Health of business - monitoring of (sales, share, wearers. Analysis, insights and implications)
• Source of growth/volume - identifying/defining
• Competitor focus - monitor activity & derive insight
• Sales force execution strategy working closely with sales team lead

Excellence in execution and delivery of compelling Acuvue experience:

• Consumer outreach campaigns – media, PR, influencers
• Sales force execution - selling decks, printed and other assets, national sales meeting training/briefing sessions
• Professional plan including print & digital media and conferences and events
• Creative/content – use global with locally-led work where needed
• Product lifecycle management (discontinuations, migration, NPD planning)
• Forecasting of supply
• Pricing

Unlock category growth by winning with our key account customers by:

• Leading marketing aspects of specific projects/initiatives
• Building successful relationships with the relevant KA contacts (head office and store level)
• Consumer outreach specific to key account

Experience Required:

• A consumer &/or professional marketing background (preferably both, but for this role there is more emphasis on consumer), with experience in brand management, strategy development and deployment, and strong background of meeting results.
• The ability to form relationships and influence partners, handle complexity and perform effectively in a matrix based organization. 
• Strong influencing skills - communicate clearly with strong impact and excel in leading teams. 
• Commercial understanding of P&L and financials
• Can do positive approach, a collaborative style and skills in identifying creative solutions to challenges
• Able to analyze data quickly and infer insights to act and move forward. Manage complexity.
• Is proactive and results focused. Enjoys bringing new insights and solutions to the table & holds others accountable
• Builds a sense of urgency around the priorities within the team 
• Strong social skills and collaborative style, able to work with multiple partners simultaneously and influence them 
• A strategic thinker unfazed by occasional ambiguity and good at adapting to change
• The ability to operate independently with a high level of accountability and visibility to senior management

Other Requirements:

Leadership Behaviours

• Connect – drive multi functional connections to ensure robust plans to meet the needs of our consumers and professionals
• Shape – ability to form strategies, plans and tactics that will help us win in the market
• Deliver – focused on and motivated by delivering strong business results in terms of sales, share, wearer numbers
• Lead – ability to fully own and drive the sub-brands/segments responsible
• Johnson & Johnson is a supporter of equal opportunities and is a proud member of Disability Confident.

In Return:

In return for this role you will receive a very competitive hourly rate. A minimum 12 month contract & an opportunity to work with a Global Leader within the Pharmaceutical sector, Johnson & Johnson. 

Things to remember before applying for this role:

• This role is INSIDE IR35. Pay rate for this role will depend on how you are paid (PAYE or Umbrella options).
• We are looking to process the first round of applications within the next 2 working days.
• We do not accept applications via email.
• This role will eventually be a Hybrid role and you will be expected to be on site 2 or 3 days a week once restrictions allow.

If you are interested in this role please apply now! Make sure you fill out your application in full, you’re personal CV will be used for the recruiter’s reference only, they are not sent to Hiring Managers. Ensure all relevant information is included in your application.

Thank you very much and we look forward to receiving your application. 

If you would like some additional information about the role please contact: Tabitha.crabtree@randstadsoruceright.co.uk