Brand Manager

Brand Manager 

Location: Beerse OR Diegem J&J Offices - Hybrid - 3 days a week on site

Duration: 9 months 

Hours: 40 hours per week

J&J Innovative Medicine Hematology Belux is recruiting for Brand Manager Lymphoma Belgium & Luxembourg (maternity leave cover).

The Brand Manager Lymphoma Belux develops and implements the marketing communication strategy for the current and near future portfolio of Lymphoma in close collaboration with the cross-functional team in order to bring innovation to patients, with a particular focus on:

• Maximising the uptake of I+V (launched in Belgium as from Feb 1st 2024)

• Defending current competitive position with Imbruvica monotherapy

roles and responsibilities

Brand Strategy & Execution

• Develop marketing materials & optimal omnichannel mix of Business Cycle #2 and #3 by localising EMEA ONE campaigns & contributing in EMEA squads and aligned with legal, regulatory & compliance requirements.

• Develop & execute commercial tactical plan (incl. events) in collaboration with Local Sales, Marketing & Medical Lymphoma & Hematology Teams 

• Continuously collect insights on current & future customer needs to boost customer engagement, optimising current marketing plans & omnichannel approach

• I+V Launch Excellence: monitor uptake of I+V launch (in the market as from Feb 1st); grasp & maximise opportunities to become the leading FDT and differentiate vs competition

• Defend current competitive position with I-mono: ensure relevant & differentiating messages vs competition in all Imbruvica indications. Optimize current plans based on market insights

• Develop an excellent product and therapeutic disease knowledge in close collaboration with the medical team. 

• Responsible for tracking the allocated marketing budget and monitor relevant KPIs

• Business Planning (BP 2025): actively search for all opportunities and use all information to contribute into the brand strategy in business planning & mid-term planning.

Partner management 

• Know the Lymphoma Belux customer landscape, the key stakeholders and how to address them. Has a strong internal & external network.

• Lead medical-marketing-sales meetings and coordinates cross functional activities. Pro-actively interacts with and trains the sales force.

• Take integrity-credo based actions regarding patients, teamwork, partnerships, sense of urgency and results.

how to succeed

• Completed bachelor's or master’s degree program with at least 3 years working experience in pharma (marketing and/or sales strongly preferred).

• Prior brand manager experience preferred. Prior experience in the field of Hematology would be a bonus.

• Entrepreneurship: identifies business opportunities in the market and takes advantage of them.

• Planning and organizing: settles efficiently objectives and priorities to identify the time, actions and resources needed in order to attain stated goals.

• Customer orientation: Explores customers’ needs and decides/acts accordingly, anticipating future needs. Customer satisfaction is priority #1.

• Can-do mindset & result orientation: Enthusiastic, solution-oriented and result-driven. Demonstrate resilience, can-do mindset, and agility to drive and adapt to change. Willing to react quickly when being confronted with setbacks.

• Market orientation: Demonstrates being well advised with respect to relevant developments within the market. Is able to translate market needs & strategic insights into the marketing communication strategy.

• Leadership: ability to influence key stakeholders adjusting style when needed. Demonstrated ability to create and manage contacts and to work closely with internal and external stakeholders.

• Able to handle complexity and multi-layered tasks

• Analytical skills

• Adaptability, self-organizing but also team oriented

• Excellent communication, networking & influencing skills

• Fluency in English is required; knowledge of French and/or Dutch is preferred.

Developmental Areas:

• Turning market insights/needs into tangible solutions & initiatives

• Manage a cross-functional team by influence

• Build an internal & external network

• Entrepreneurial project management 

• Budget management

• Business planning

Leadership Imperatives:

Connect: Proactive, cooperative, respectful and efficient cross functional collaboration with sales team & cross functional colleagues (marketing, medical, compliance, … ) behind the same objective, acting as a teamplayer. 

Shape: Continuous attention for listening and understanding customer needs in order to identify opportunities and turning ideas into practice to develop differentiated partnerships or projects. Demonstrates resilience and agility to drive and adapt to change. 

Grow: Develop a continuous feeling of positive dissatisfaction. Take full ownership, be pro-active in daily actions and dare to challenge in order to gain the maximum out of opportunities with our customers.

benefits

This role offers a very competitive hourly rate. This contract will run for 9 months and has a chance of extension. 

you are welcome here

Johnson & Johnson Innovative Medicine is working to create an inclusive environment where diverse backgrounds, perspectives, and experiences are valued and each and every one of our people feels that they belong and can reach their potential. No matter who they are.

about Johnson & Johnson Innovative Medicine

Patients inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science and compassion, we confidently address some of the most complex diseases of our time and unlock the potential medicines of tomorrow.

Our diverse portfolio spans multiple therapeutic areas — Oncology, Immunology, Neuroscience, Cardiovascular, Pulmonary Hypertension, and Retina.

We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way.

https://www.janssen.com/belgium/

application process

We are looking to process the first round of applications within the next 2 working days.

We do not accept applications via email. The pay rate for this role will depend on how you are paid. 

Diversity, Equity & Inclusion

For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo.

We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences. That is why we are working to create an inclusive environment where diverse backgrounds, perspectives and experiences are valued and each one of our people feels that they belong and can reach their potential. No matter who they are. Diversity, Equity & Inclusion at Johnson & Johnson means “You Belong”.