Marketing Innovation Manager

Marketing Innovation Manager

Location: Remote (candidates must be based in the UK)

Duration: 12 months

Hours: 40 hours per week

Pay rate range: Competitive hourly rate

Imagine your next project as Marketing Innovation Manager. Lead the design, development, and implementation of the strategic marketing plan to support the regional JLABS business, sourcing and reputation priorities, in alignment with regional priorities for Johnson & Johnson Innovation (JJI). Be a trusted business partner and marketing subject matter expert for the JLABS Site Head to support delivery against business priorities such as strategic sourcing, occupancy rates, revenue targets, customer satisfaction, regional awareness as well as contribute to brand awareness for JJI and J&J. Oversee all external and internal engagements where the relevant JLABS site and/or portfolio is references including paid, earned, owned, and shared channels. Responsible for designing and implementing strategies that cultivate a vibrant community at for the local JLABS portfolio and communicate value-added services offerings, which includes collaboration across cross-functional teams. 

This role reports to the Innovation Activation Sr. Manager EMEA.

roles and responsibilities

• In partnership with the JLABS Site Head, develop the vision, mission, and engagement strategy / plan to attract high potential, strategically aligned companies and drive value for current portfolio companies

• Contribute to Johnson and Johnson Innovation external engagement and activations across EMEA.

• Partner with Communications colleagues across EMEA to support joint-initiatives and amplify messaging as needed

• Develop opportunities in the external engagement plan for the JLABS Head and share/coordinate all strategically aligned speaking and media opportunities with the Communication Lead for EMEA. 

• Responsible for engaging the site portfolio to grow brand affinity and secure portfolio content to be utilized in the strategic engagement plan   

• Design, develop, implement, and report on marketing initiatives for their local JLABS business priorities, inclusive of programming, marketing, and sponsorships 

• Support JJI Global & Regional Sourcing activations locally, including planning, budgets, scheduling, speaker recruitment and management, marketing, registrations, delivery and tracking project metrics. 

• Partner with the Sourcing Activations Team sourcing initiative that occur in region.

• Serve as a brand ambassador for JJI and its component parts, as well as for JLABS, in the region.

detailed tactics

• Responsible for developing the Site strategic engagement plan including budgets and monthly reporting to ensure execution success

• Manage the implementation of all elements of JLABS programs (manage budgets, develop calendar, recruit speakers, manage logistics, ticket sales, RSVPs) 

• Contribute to regional JJI activations 

• Responsible for ensuring a lead generation process is in place and manage the growth of the JLABS portfolio in the region

• Accountable for tracking, analyzing and reporting ROI to the JLABS Site Leader and JLABS Activation Leadership for regional digital social, programmatic and special projects metrics to ensure they are meeting business requirements/objectives 

• Support for the regional JLABS marketing including posting of events on social media, cross promotion with partners, targeted LinkedIn internal and external posts, communication of internal events and follow up. This includes the development of strategic e-marketing communications plan and schedule to ensure optimal attendance results

• Responsible for growing brand awareness, applications and demand generation via CRM, paid digital advertising, analyst and influencer marketing

• Responsible for regional team’s use of event management platforms such as Splash and HubSpot. Oversee creation of event materials such as: print programs, presentations, welcome slide decks, Event speaker management including scheduling, collection of speaker materials and slide decks. Manage attendee lists and badge production, survey creation, and event recaps, report final lists. Manage event logistics such as booking venue, obtaining permits and licenses, if needed, certificate of insurance, managing event setup and catering, coordinate event calendar entries, coordinate event setup with various teams (catering, security, janitorial, AV, operations) and calendar management

• Manage and engage ongoing relationships with key internal and regional external stakeholders including strategic marketing partners, trade associations, sponsors, sponsored organizations, and collaborators by developing mutually beneficial agreements and tracking benefits to ensure optimal results 

• Responsible for web presence and manage maintenance and content for prospective region, i.e., Google My Business and regional website site page

• Support JLABS presence at regional conferences (sponsorship, speaking engagements, event planning, advertisements, booth, speakers, etc.) 

• Manage and coordinate JLABS tours with site team for guests and support tour/visits.  Notify global security of all foreign delegation tours/visits

• Responsible to set a strategic engagement plan to engage onsite JLABS resident community through coordination of social and networking events and regular communication of relevant JLABS and external community activities

• Support JLABS corporate identity regionally through internal and external work (electronic and hardcopy newsletters, intranets, external websites, external brochures, presentations, social media channels, SOPs, etc.)

• Create site portfolio engagement strategy and actively participate in site related activities including audits and portfolio community activities. 

• Contribute to initiatives that are developed for adoption across JLABS, but customized by site such as Resource Hub, Investor Hub, data collection, annual reporting, etc. 

how to succeed

• Qualifications: Minimum of 5-7 years in brand management, marketing, or related field

• Education: Bachelor of science in marketing or related field 

Experience and Skills Required: 

• Exceptional content marketing skills 

• Ability to manage budgets and financial forecasts 

• Strong executive presence 

• Strong writing skills

• Analytical use of data 

• Proactive and results driven

• Innovation - brings innovative ideas to the table

• Strong familiarity with variety of digital tools and approaches to drive business results 

• Ability to develop strategic initiatives to foster community development 

• Good people skills, able to influence management and work cross-functionally

• Strong organization skills with ability to prioritize

• Must be detail orientated and have strong personal leadership skills. 

• Exceptional event planning and production skills 

• Agency/contractor management

• Must be able to organize work towards deadlines and priorities on a daily basis, and to cope with fast pace. 

• Energetic, dynamic, enthusiastic, committed, initiative-taker with can-do attitude

• Aligned with our Johnson & Johnson Leadership Imperatives

• Team player

• Customer service oriented

Preferred:

• Understanding of venture investing trends impacting client base

• Understanding of start-up ecosystem development 

• Skills in business development, partner management 

benefits

This role offers a very competitive hourly rate. This contract will run for 12 months and has a strong chance of extension. 

you are welcome here

Johnson & Johnson is working to create an inclusive environment where diverse backgrounds, perspectives, and experiences are valued and each and every one of our people feels that they belong and can reach their potential. No matter who they are.

about Johnson & Johnson

Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 130 years. As a skilled contractor, you’ll play a key part in the thinking, strategy, dynamism - and impact - of this iconic global healthcare company as they touch the lives of nearly a billion people every day. Contribute to the next healthcare breakthrough with your next project at Johnson & Johnson.

application process

We are looking to process the first round of applications within the next 2 working days.

We do not accept applications via email. The pay rate for this role will depend on how you are paid. PAYE & Umbrella options are available. 

questions

If you would like some additional information about the role please contact:  sara.marsalo@randstadsourceright.co.uk

Diversity, Equity & Inclusion

For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo.

We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences. That is why we are working to create an inclusive environment where diverse backgrounds, perspectives and experiences are valued and each one of our people feels that they belong and can reach their potential. No matter who they are. Diversity, Equity & Inclusion at Johnson & Johnson means “You Belong”.