Digital Marketing Professional - Wokingham, UK/Remote

Digital Marketing Professional

Please note before applying: This is not a Senior/Director level role - we are looking for candidates with ideally between 4 - 7 years experience (less considered based on experience) who are looking for a career move. You will be supported in this role by the team when required.

The Role:

The Digital role will support the roll-out of new digital capabilities to strengthen customer experience development of the UK Vision Care Business. 

The role will develop and deploy key B2C and B2B digital projects to enhance business performance. 

Working alongside the UK and EMA teams, the successful candidate will be dedicated to specific projects and will: 

• Review performance insights to identify and implement content and journey improvements that will drive effectiveness
• Introduce new technologies to enhance programmes 
• Assess and deploy new functionality to increase connections between Consumers and Professionals and facilitate seamless digital experiences

This role will require a digital background to understand the integration of functionalities to improve the Consumer and Professional Experience.  

The role also demands marketing communication skills to ensure content execution is engaging and effective. Working with the wider team, this individual would develop content in line with brand guidelines and lead internal content approval processes as required. 

This is a key position to support our strategic intent to drive business performance and deliver leading digital communications. The individual will play a central rolen embedding digital marketing capabilities to deliver greater value to Consumers and Eye Care Professionals.

Key items to deliver on behalf of the UK Digital team and in collaboration with UK cross-functional stakeholders, EMEA marketing teams and IT.

1. Deploy enhancements to the ACUVUE® 21 Day Challenge, a new consumer support programme for contact lens trialists. 

Responsible for implementation of phase 2 of the programme 

1. Execute new digital capabilities to enhance professional and consumer connections

Review and implement Home Delivery tool kit to improve consumer offers via Professional channel

Investigate utilisation of connected commerce features including campaign tracking for patients and activation of promotions

Support roll-out of ECP Preference Centre

1. Develop ACUVUE® Live Chat functionality on B2C website 

Building on existing review materials, prepare recommendations for Live Chat development in 2022 

Data analysis and reporting to gather insights and identify improvements

Update scripts and scope in line with business and consumer demands

Instigate tests and deploy new technology to support business model improvements

1. Support ACUVUE® UK digital excellence execution 

Delivering digital fundamentals across all platforms to support business performance

Assist the team with feasibility reviews and operational project delivery within each project assignment, including supporting UK market roll-out and execution. Other related duties to be performed as assigned by management.

Experience Required:

• A Bachelor's degree is required; Master’s degree is preferred. 

• Experience working exclusively in digital marketing with an understanding of Consumer and Professional Marketing Communications. Healthcare experience would be valuable 
• End-to-end Project Management experience 
• Fluency in the integrated marketing communications and the role digital plays in the consumer and professional experience and cross-channel marketing mix
• Comprehensive understanding of the digital ecosystem and how web, mobile, social, search and e-commerce channels work together to optimize behavior, acquisition and sales
• Familiarity with audience segmentation and experience with web measurement/analytics
• Experience with CMS, SFDC 
• Able to be an individual contributor, willing and eager to work in a hands-on capacity
• Self-starter able to make an immediate impact 
• A team-builder with a passion for working with creative people
• The ability to collaborate successfully and build relationships with internal teams, suppliers and agencies
• Exceptional writing, communication/presentation in English
• Influencing skills

Location:

• Johnson and Johnson Pinewood site, Wokingham
• Full remote working to begin with, once restrictions are lifted you will be required to visit the office 2 or 3 times a week.

In return:

• 9 month contract with possible extension. 
• Very competitive day rate
• A chance to work with a Global Leader within the Pharmaceutical world.

For more information about this role then please contact Tabitha.Crabtree@Randstadsourceright.co.uk or apply directly now!